Hi! I’m Per Gustafsson, but most people call me Perry. I’m a graphic designer based in Gothenburg, living in Lerum with my lovely Karin and our daughter Pim. I specialize in UI and digital design, but I also enjoy working with animation and motion graphics. Before venturing in to the world of automotive HMI I spent several years at a communications agency in Stockholm and Gothenburg, working across branding, advertising campaigns, SoMe content and digital design.

For the past four years, I’ve been focused on UI and HMI design within the automotive industry, creating stuff where usability, safety, and aesthetics all need to work seamlessly together.

At work, you’ll often find me with a cup of coffee in hand (probably one out of at least 8 per day). Outside of work, I like playing video and board games, painting miniatures, building dioramas, and making things out of wood using hand tools. Sometimes I pick up my guitar (I used to play in a punk band) and pretend that I know how to play (I used to play in a punk band).